Perhaps not the norm, but process fuels my creative brain. After making my way through 20 years with agency and in-house creative teams—as designer, art director, creative director, and director of operations—I've learned that without an effective process, the creative piece can be unnecessarily tricky and needlessly random.

Thriving in the creative environment, I've developed and tweaked and redeveloped the creative process. The success I've had has been in industries like fashion and beauty, hi tech, food & beverage, and consumer & professional pharmaceauticals, in the areas of branding and identity, marketing materials, packaging, eCommerce, websites, eLearning, videos, print catalogs, print collateral and more.

What is your next project?